News

From November 5 - 10, 2025, the 8th China International Import Expo (CIIE) in Shanghai drew global attention. New Zealand's professional children's growth brand, Organic Garden, stole the spotlight with top-notch products and innovative interactions, luring crowds of visitors.

Pure Booth, Childlike Charm

At Booth C3-04 in Hall 2.2, a booth in New Zealand purple set a playful tone. With the "Pure Growth" theme, it blended New Zealand's natural purity and scientific parenting via dynamic designs and interactive setups.

Activities like QR-code scans for custom bags and Xiaohongshu posts for plush toys were a hit. Daily limits of 500 bags and 100 plush toys were quickly snapped up, showing the booth's popularity.

Star Product: Star Growth Capsules

Organic Garden's long-time star, the Star Growth Capsules, made a big splash at the expo. Already well-regarded for quality, they wowed again with upgrades.

Available in 60-count (portable) and 90-count (value-packed) bottles, they met diverse needs. Their large IP and mini plush toys were sought after for photos and purchases. Many, convinced by explanations, bought on the spot, proving the product's market appeal.

Live Streaming & Online-Offline Synergy

Collaborating with influencers, Organic Garden's live streams were a success. On November 7, Zhou Zhou's 8-hour stream got over 1 million views, with over 10,000 concurrent viewers. "Gold Growth Capsule 3+5" sold over 10,000 boxes, topping the children's nutrition category.

Online-offline activities, like check-ins for gifts and platform live streams, created a closed traffic loop. Official store sales soared 150%-280% year-on-year, setting a record. The Xiaohongshu hashtag got over ten thousand views, sparking a parenting buzz.

Looking Ahead

"Though the six-day expo was short, our growth commitment is long," said Ms. Wang, General Manager of Organic Garden China. "We're grateful for visitors' recognition, letting New Zealand's pure nutrition benefit Chinese kids. The CIIE marks a new start for our China market deep dive. We'll boost R&D, launch more China-customized products, and safeguard every growth step."